Cookie Policy
Last updated October 28, 2026
This Cookie Policy describes what cookies are used on this website and other directly affiliated websites, without limitation, those provided below (the “Website”), which are owned by Watershed Music Group LLC (“we,” “us,” or the “Company”). This Policy also describes why cookies are used and how to control their use.
1. What is a cookie?
A cookie is a simple text file containing small amounts of information that a website asks your browser to store on your device to remember information about you, such as your language preference.
Some cookies last only until you close your browser (“session” cookies); others stay on your device for a set period or until you delete them (“persistent” cookies). Websites can also keep information in your browser’s local storage, which works like a cookie but is not sent to the website automatically. This Policy covers all of these technologies.
Cookies that we set are called first-party cookies and can only be read by us. The Website may also use third-party cookies, which are set by an organization other than us and typically allow us to analyze site usage and improve the site experience. We may not control the storage or access to these cookies. You should review these services' privacy and cookie policies to determine how these third parties use cookies and where your cookie data is stored and processed.
We use Google Analytics provided by Google LLC (“Google”). Google Analytics uses cookies to help us analyze your use of the Website. Google receives information about your use of the Website, such as the pages you view and your device and browser, and uses it to provide us with reports. Google Analytics does not log or store IP addresses. Google may also transfer the information to third parties where required by law or where such third parties process the information on Google’s behalf. Where the law of your location requires it, we ask for your consent before these cookies are set; elsewhere, you may opt out at any time as described below.
When Performance or Targeting Cookies are off, our Google tags do not set or read cookies for that category. They may still send Google limited signals without cookies, such as the page visited and the time of the visit, which Google uses to estimate overall measurements, such as the total number of visits, without identifying you.
2. Cookies used on this Website
Strictly Necessary
We do not set any cookies of our own. Instead, the Website keeps a small amount of information in your browser’s local storage when it is needed for a feature you use: your privacy choices, so we can respect them on each visit; if you start a licensing request, your unfinished answers, so you can return to it within seven days; and, if you use voice dictation, a setting for the rest of your visit. This information stays on your device, is not used for tracking, and cannot be switched off in our systems. You can clear it at any time in your browser settings.
Performance Cookies
These cookies allow us to count visits and traffic sources to measure and improve our Website’s performance. They help us to know which pages are the most and least popular and see how visitors move around the Website. We review this information in aggregate. If you do not allow these cookies, we will not know when you visited our Website and will be unable to monitor its performance.
| Cookie | Company | Purpose | Lasts |
|---|---|---|---|
_ga | Distinguishes visitors for Google Analytics. | 13 months | |
_ga_<ID> | Keeps the state of your visit for Google Analytics. | 13 months |
Targeting Cookies
These cookies are set through our Website by our advertising partners: Google, Meta, LinkedIn, and TikTok. Those companies may use them to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookie | Company | Purpose | Lasts |
|---|---|---|---|
_fbp | Meta | Identifies your browser so Meta can measure and target advertising. | 90 days |
_fbc | Meta | Stores the Meta ad you clicked to reach the Website. | 90 days |
_ttp | TikTok | Identifies your browser so TikTok can measure and target advertising. | 13 months |
_tt_enable_cookie | TikTok | Records that TikTok’s cookies may be used. | 13 months |
ttcsid, ttcsid_<ID> | TikTok | Keeps the state of your visit for TikTok’s measurement. | 13 months |
ttclid | TikTok | Stores the TikTok ad you clicked to reach the Website. | 1 day |
li_fat_id | Stores the LinkedIn ad you clicked to reach the Website. | 30 days | |
_gcl_au, _gcl_aw | Measures Google ads, only when we run Google advertising. | 90 days |
When Targeting Cookies are on, these partners may also set cookies on their own domains (such as facebook.com, linkedin.com, and tiktok.com) and keep information in your browser’s local storage. Those cookies and that information are governed by each partner’s own privacy and cookie policies.
3. How to opt out?
You can opt out of each cookie category (except Strictly Necessary Cookies) by clicking the “Your Privacy Choices” link at the bottom of this Website. We treat a Global Privacy Control (GPC) signal sent by your browser as an opt-out of Targeting Cookies. Where the law of your location requires your consent, including in the European Economic Area, the United Kingdom, and Switzerland, Performance and Targeting Cookies are not set until you accept them.
You can also block or delete cookies and local storage in your browser’s settings: Chrome, Firefox, Edge, and Safari. Blocking all cookies may stop some features of other websites from working.
To opt out of Google Analytics on every website you visit, you can install Google’s opt-out browser add-on. To opt out of interest-based advertising from many advertising companies, visit the Digital Advertising Alliance at aboutads.info/choices, the Network Advertising Initiative at networkadvertising.org/choices, or, in Europe, youronlinechoices.eu.
4. Updates to this Cookie Policy
We may update this Cookie Policy when the cookies we use change, or for other operational, legal, or regulatory reasons. The date at the top of this Policy shows when it was last updated.
5. Contact Us
If you have questions about our use of cookies or similar technologies, please get in touch with us.